Why Use Video In Your Marketing?
Video dominates digital engagement: Users spend 88% more time on websites with video content
Higher conversion rates: Video increases conversion rates by up to 80% when included on landing pages
Superior information retention: Viewers retain 95% of a message when watching a video compared to 10% when reading text
SEO advantages: Websites with video content are 53x more likely to reach the first page of Google
Social media algorithm preference: Video content receives 1200% more shares than text and image content combined
Coming Together: Graphics & Video Merge
Merge our numerous B-Roll Video content with Care Patrol branding standards and graphic designs. This can also work with short-form REELS and Longer-form video content.
Long From Video Content
Conduct a weekly video series:
“Meet the Staff Monday”
“Testimonial Tuesday”
“Wonderful Staff Week”
Build out and promote your YouTube channel with Long and Short (YouTube Shorts) form video content, tagging community partners with ‘viral’ hashtags as well.
Reels Video Content
Customized introduction with short form Reel for staff (Matt Bailey) and testimonials. Short call to action and insight on personalities that build trust for potential clients. Used for staff feature campaigns, email blast/updates ,and much more.
Long-Form Testimonials
To date, we have over 20 longer-form video testimonies to push out. These 2-4 minute testimonials will also be repurposed for shorter (:20-:45 sec) Reels. How would we like to proceed?
B-Roll Clips as Content
We can re-create additional Reels to serve a mini-campaign, video montage with music and text promoting upcoming events, an open house, a tribute to staff, celebration our community partners, an explanation of the CarePatrol services and MUCH MORE!