Deliverables:

1.) Explore how ‘Video Stories’ (Short & Long Form) can ‘elevate’ your brand and in less time.

2.) Discover how clients find their VOICE to deliver an amazing and impactful marketing message through the HERO’S JOURNEY.

3.) Tools, resources, and apps one can use today to produce high-quality video content.

“ . . . they (Sherpa Leadership Group) have a knack for helping their clients not only communicate their story and what they do but also helping them understand how powerful their story can be to shape the work that they do.”

-Steven Best, Michigan Department of Education

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

”

— Seth Godin, author, entrepreneur, marketer, and public speaker

“Influence the Perception”

To Inspire

Personal Testimonials that speak beyond the product & service. Speaks to the WHY of consumer behaviors. An emotional connection to a brand

To Inform

Video campaigns that focus on a deeper dive into a product’s story, a reflection of the brand’s historic presence, or a ‘Meet the Staff’ series

In regards to CREATING video content, what is your biggest challenge?

What tools, apps, or software have you used to create video content?

To Educate

How-to-do, How-to-think, How-to-behave, Step, breakdown steps, processes, methods, frameworks, best practices, and more.

The Hero’s Journey

Google Study

50% of consumers say they are more likely to purchase from a brand that tells a story they can relate to.

YOU are the Brand; so who is the HERO of your story?

Headstream research

55% of people are more likely to buy a product if they like a brand story. 44% will share the story, and 15% will buy it immediately.

What do you see?

“Influence the Perception”

Storytelling Video Campaign Case Study

The 2023 fall count increased to 22 students from the 2022 fall count. From the summer campaign through October 2023.

ROI $220,000

Elevate Your Story With AI

AI is Already Part of Our Daily Lives

90% of marketers worldwide use AI for automation, with 88% finding it beneficial for personalization (Gitnux)
63% of marketers are using AI or ML software for email marketing (Capterra)
52% of enterprises have an enterprise-wide generative AI strategy (Forrester)
63% of people are unaware that they are already using AI technologies, such as personalized content suggestions (Gitnux)