Surviving & Thriving

in a Seasonal Market

Groups Response

How Great Leaders Inspire Action: Simon Sinek Video

Why do we do what we do? What is my WHY?

PollEv.com/phillipquinlan139

Deliverable Value Today

What We Will Deliver:

1.) Why ‘Stories’ are necessary to elevate your business brand and how they can increase your bottom line.

2.) How to align your digital marketing message while using real data (reports) to drive your decisions.

3.) Discover how you can deliver an amazing and impactful marketing message in less time.

4.) Tools, resources, and guidance that you can use today to plan for the upcoming season.

5.) Create a carrying community of support and guidance.

Elevating Your Story

1.) Why ‘Stories’ are necessary to elevate your business brand and how they can increase your bottom line.

2.) How to align your digital marketing message while using real data (reports) to drive your decisions.

Google Study

50% of consumers say they are more likely to purchase from a brand that tells a story they can relate to.

YOU are the Brand; so who is the HERO of your story?

Headstream research

55% of people are more likely to buy a product if they like a brand story. 44% will share the story, and 15% will buy it immediately.

Elevating Your Story

Video Production

What do you see?

Or do you see . . .

G2S Case Study

The 2023 fall count increased to 22 students from the 2022 fall count. From the summer campaign through October 2023.

ROI $220,000

Elevating Your Story

Social Media Management

Receive a FREE Social Media Marketing Industry Report (See FREE Resources) that will have you rethinking your social media channels.
What social media channels are potential customers utilizing (See FREE resources)?
With 4.6 billion pieces of content being created daily on social media channels; how can you target your marketing message to YOUR ideal customer?
The Sherpa Storytelling Framework applies to your social media footprint
Educate your customers regarding the ‘Story’ behind your goods and/or services.
Testimonials of staff, customers, and yourself connect with your audience.
Utilize short form (Reels & Stories) and long-form (1-2 minutes) throughout your campaign.
Sherpa Leadership Group would run a complete online digital audit of your digital marketing presence.
GREAT RESOURCE

Writing Post (Copy)

Short Form Video

How are you using Hashtags to elevate your story?

Hashtags Should focus on:

A popular TREND
A reflection of your brand
A TREND you wish to ‘stick’ (campaign).

Tracking Hashtags Sites:

Elevating Your Story

Web Design

Hook - Vision

Pain Points

Guide - Expert

Plan to Deliver

Call to Action

2.) How to align your digital marketing message while using real data (reports) to drive your decisions.

Conduct a Digital Snapshot Report

Reviews

SEO

Elevate Your Story With AI

3.) Discover how you can deliver an amazing and impactful marketing message in less time.

AI is Already Part of Our Daily Lives

90% of marketers worldwide use AI for automation, with 88% finding it beneficial for personalization (Gitnux)
63% of marketers are using AI or ML software for email marketing (Capterra)
52% of enterprises have an enterprise-wide generative AI strategy (Forrester)
63% of people are unaware that they are already using AI technologies, such as personalized content suggestions (Gitnux)

AI Writing Prompt